Communications is one of the biggest activity engines, and sources of frustration, for every church. Do the things we create work? How do we measure? And how do we keep up with the demands and expectations of every project? Believe it or not, there is a way out of the woods! This breakout will help you start organizing your work around strategy and begin stewarding resources like a pro. Your “clients” (the ministry projects you take on), intended audience, AND future self will say thank you!

Learning Objectives:
1. Turn your brand into a working compass everyone can use (not just creative team members)
2. Define your church communication “win” for every ministry/audience.
3. Find and implement common vocabulary to work more effectively across your entire staff/organization.