Apple has caused us to believe that to be creative we have to “think different”, but when it comes to brands and larger campaigns, we actually need incredible consistency to increase the impact of our message. We’ll uncover the secret power in brand guides, and find ways to increase our consistency without hindering the freedom that creativity so desperately needs.

Learning Objectives:
1. What to include/exclude from a brand guide for your church.
2. How to solicit feedback and incorporate other’s input into the brand process.
3. Learn the best way to pitch an updated branding look.
4. Learn how to implement a brand if one is not currently in place.